Why Your College Application Essay Matters

糖心Vlog

Woman in brown Al-Amira sitting on couch with laptop, head on fist, thinking

Why Your College Application Essay Matters

Worried about writing the "perfect" college application essay? Guess what: admission officers don't want perfect! One admission insider explains.

Writing a college admission essay can be stressful, especially if you’re under the impression that it needs to be perfect. Admission representatives aren’t looking for perfect. They’re looking for an application essay the showcases who you are and what you’re passionate about. Take it from a college admission insider herself.

How admission insiders view the essay

Get a group of veteran admission officers together to discuss the college application essay and the conversation will likely turn sour. They’ll share their dismay at the many overly managed, predictable, and uninspiring essays they encounter, providing countless examples that made them wonder how much of the essay represented the applicant versus how much is an unseen editor (a parent, teacher, counselor, coach, or friend). Worse yet? Those essays reflected the applicant’s sense of what is most likely to help them “get in.”

Though it has the potential to subtly impart character, personality, values, humor, and so much more, the college admission essay far too often becomes a bland, imitative life story or list of accomplishments that has been nipped, tucked, stretched, and smoothed to the point that the intrinsic character and distinctiveness of the applicant is lost. It doesn’t have to be this way. The personal statement can and should be one of the most interesting, fulfilling, and productive—even easy—parts of the college admission process for both applicants and admission officers. For this to happen, applicants need to accept the relatively limited impact the personal statement has on actual admission decisions and allow themselves to take full advantage of the more important role it can play in their education.

Related: Top College Essay Questions Answered by Admission Insiders

Be impactful, not impressive

In my over 40-year career, I’ve read tens of thousands of application essays. Those that stood out did not do so on account of grammatical or syntactical perfection. Few admission officers (myself included) are grammarians, linguists, or literary critics. They didn’t provide lengthy lists of varied accomplishments threaded through the narrative. Nor did they recite heroic humanitarian acts and the related lessons learned—since many students write about service projects, the humanitarian and epiphany bar is very high. Rather, memorable, impactful essays spoke to an applicant’s identity and personal values in thoughtful and revelatory ways. They were bold, creative, quirky, and intellectual.

As students begin their foray into the world of collegiate academics, it’s understandable that they may have some reservations about writing an adventuresome personal statement—but they need not. There’s surprisingly little at risk. Research on the college admission process, surveys of college admission officers, and conversations with colleagues at institutions at every level of selectivity provide conclusive evidence that the essay plays, at best, a modest and rarely decisive part in the admission decision process. In my experience, it’s the daring essay that gains an applicant additional consideration and, on rare occasions, admission.

The personal statement is likely the only place in the review process where an admission officer has the opportunity to encounter the applicant’s original and authentic voice. Beyond courses, grades, standardized tests, social and demographic descriptors, heartfelt recommendations, and activity lists, an admission officer hopes to gain a sense of the applicant’s personality to answer the questions, “Who is this person?” “What matters to him?” “What does she think and care about?” The essay is an applicant’s chance to step into the spotlight for a few moments and transform a collection of statistics and activities into a vital presence.

Related: How to Write a Strong and Unique Application Essay That Works for You

Your essay transforms the college admission experience

Most importantly, crafting a personal statement should be the experience that guarantees the college admission process is about more than the game or competition of “getting in.” At its best, applying to college is a seminal process in a person’s life during which he reflects, takes stock, and asks fundamental questions about who he is, and, more importantly, who he wants to become. It should be a time to consider what kind of education he hopes to achieve. And by education, I’m not referring to a choice of major or area of emphasis, but to the overarching educational purposes identified in colleges’ mission statements and popularly referred to as liberal learning or liberal arts education. The question a college applicant should be asking herself as she develops her personal statement isn’t “What do I want to major in?” or “What is the ‘best’ school I can get into?” Instead, she should be asking, “Who is the person I want to be, and what kind of education will help me get there?”  

More than anything else in the admission process, writing a personal statement is a task that invites introspection, reflection, self-examination, and creative energy. Watching my own children at times flounder and feel stymied by the enormity of addressing the metaphysical questions the personal statement suggests, I was reminded of how challenging an exercise it is. At 17 or 70, facing these profound questions is daunting but ultimately very fruitful—if the questions are genuinely engaged with and not replaced by a formulaic approach.

Related: Top College Essay Questions Answered by Admission Insiders

Final thoughts for your essay

Yes, plan ahead, follow good writing practices, proofread, and use spell-check. Show your draft to friends, parents, teachers, and counselors, but make sure their editorial suggestions don’t strip away your distinctive voice. And for goodness’ sake, don’t extol the virtues of an institution other than the one to which you are applying (you’d be surprised how often this happens!). Most importantly, don’t be afraid of thinking too much. College is primarily an intellectual experience that requires writing about ideas, even big hairy ideas and eternally unanswerable questions.

I’ll leave you with one last story: in my first year as an admission officer, I opened an application file and found something startling. In those now seemingly prehistoric times, a college application was printed on paper and often included a blank page for typing or even writing a personal statement by hand. In response to my institution’s standard, if uninspiring, essay prompt (“Why do you wish to attend this college?”), the applicant had written the following: “I want to learn.” Today, almost four decades and tens of thousands of personal statements later, I still believe this essay is the best I’ve ever read. Courageous, succinct, articulate, nervy, unusual, and thoughtful, it boiled the response down to four meaningful and revealing words. Those four words powerfully describe a set of personal values and ambitions. And, yes, that applicant was admitted.

For more tips on writing your best essay and answering other supplemental questions, check out our College Admission section.

Like what you鈥檙e reading?

Join the 糖心Vlog community! Create a free account and we鈥檒l notify you about new articles, scholarship deadlines, and more.

Join Now

About Michael Beseda

Michael Beseda is the Vice President for Enrollment and University Communications at in Salem, Oregon.

 

Join our community of
over 5 million students!

CollegeXpress has everything you need to simplify your college search, get connected to schools, and find your perfect fit.

Join 糖心Vlog

College Quick Connect

Swipe right to request information.
Swipe left if you're not interested.

Grace College

Winona Lake, IN


Laura Wallace

Laura Wallace

High School Class of 2019

My favorite part of 糖心Vlog is that it features student writers so I get an inside perspective from students slightly older and farther along than me. I realize that other college websites also utilize student writers; however, I relate the most to the college writers that I read articles from on 糖心Vlog.

Jada Bohanon

Jada Bohanon

High School Class of 2021

CollegeXpress has helped me find scholarships for the colleges I applied to. It was very hard for me to find scholarships in the beginning that I was qualified for. My teachers recommended this website to find some, and not only did I find some scholarships but I also got to look into some schools I hadn’t heard of before. I was very happy to have discovered this website, especially with the coronavirus spreading all over as I can’t really go visit many colleges.

Kyla McClain

Kyla McClain

High School Class of 2024

I found 糖心Vlog when you partnered with Bold.org for a scholarship. I found your website, put my information in, and got connected. I only wanted to stay in North Carolina [for college] and not move far from home, but you all opened a door up for me. I started researching colleges you suggested for me. On your social media platforms, you also give really good test-taking tips that I used and suggested others to do the same. It helped me a lot on my exams, so thank you.

Mataya Mann

Mataya Mann

High School Class of 2022

To say that 糖心Vlog is a helpful tool would be an understatement as it is much more than that. Before finding 糖心Vlog, all I knew was that I wanted to go to college, it was going to be insanely expensive, and I felt lost. CollegeXpress has given me access to resources such as helpful tips for applications and scholarship [opportunities], and helped guide me in a direction where I feel confident moving forward and pursuing a career. CollegeXpress has helped instill a spark in me that makes me want to continue and supports me in doing so.

Caio Matos

Caio Matos

High School Class of 2022

Starting the college admissions process as an international student was daunting. Thankfully, 糖心Vlog was the first website I used for that cause and it helped me so much, from knowing where to start to deciding what my next move would be. I'll take a gap year, but I’m certainly using the website again when applying for fall 2023.